Latest Post: 2019 USPS Rate Video
It's that time of year again! Check out the proposed rates for 2019.
Watch it here
Welcome to Direct Marketing for Newspapers!
This is where I will share whatever I'm thinking that relates to using direct marketing concepts and strategic implementation for newspapers.
Some topics covered here include:
- Developing a high-volume TMC program, greatly increasing revenues and profitability
- Sales techniques for filling that TMC with high-volume, high-yield targeted Print and Deliver advertising
- Using powerful online Lead Generation to attract qualified advertisers into your programs with less effort from your sales staff
- Distribution analysis, covering the latest developments in postage, alternate delivery carriers, and successes at newspapers around the country.
- Ways to leverage your Digital and Social Media presences in ways that will attract new readers and advertisers, and then monetize them.